The mock marketing campaign for Leica Cameras aimed to highlight the brand's luxurious and high-quality products while also appealing to a younger, urban demographic. The campaign used social media influencers and targeted ads to showcase Leica's products in a more approachable and relatable way. The goal was to increase brand awareness and attract new customers while maintaining the exclusive image of Leica Cameras. The idea was inspired by the brand's reputation for high-end products and the desire to expand its customer base beyond the traditional photography community.